Long-term invest

A great business at a fair price is superior to a fair business at a great price. Charlie Munger – Vice Chairman of Berkshire Hathaway (b. 1924), Quotations book 2021

See the reward

Everyone can tell you the risk. An entrepreneur can see the reward. Robert T. Kiyosaki – American businessman and author (b. 1947), in a facebook message (January 15th, 2013), Quotations book 2021

Six principles

1. Think one Store at a time. 2. Communicate, communicate, communicate. 3. Keep your ear to the ground. 4. Push responsibility – and authority – down. 5. Force ideas to bubble up. 6. Stay lean, fight bureaucracy. Samuel M. "Sam" Walton - American entrepreneur, founder of Walmart (1918-1992), from "Sam Walton, Made in America: My story" (1992)

Ten maxims

1. Commit to your business. Believe in it more than anyone else. 2. Share your profits with all your associates, and treat them as partners. 3. Motivate your partners. Money and ownership alone aren’t enough. […] Set high goals, encourage competition, and then keep store. 4. Communicate everything you possibly can to your partners. […] Information is power, and the gain you get from...


An entrepreneur isn’t someone who owns a business, it’s someone who makes things happen. Timothy "Tim" Ferriss - American entrepreneur and author (b. 1977)


The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell. Sir John Marks Templeton – value investor and philanthropist (1912-2008)

Using resources more fruitfully

The entrepreneur shifts economic resources out of an area of lower and into an area of higher productivity and greater yield. based on Jean-Baptiste Say - French economist and businessman (1767-1832), quoted by Peter F. Drucker (Austrian-born American management thinker, 1909-2005) in "Innovation and Entrepreneurship: Practice and Principles" (1985)

Why not?

The common question that gets asked in business is, "why?" That"s a good question, but an equally valid question is, "why not?" Jeffrey P. "Jeff" Bezos – American company founder: Amazon (b. 1964), in an interview with Steven Levy for (November 13th, 2011)

Brand sharpening

You"re lucky to get 5 minutes with your consumer a year, so make sure you know what you want to say. marketing wisdom


The liberal position is based on courage and confidence. Friedrich August von Hayek - Austrian economist and social philosopher, Nobel Memorial Prize in economic sciences 1974 (1899-1992), from "The Constitution of Liberty" ("Die Verfassung der Freiheit", 1960)

Crisis as chance

I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it. Sir Richard Branson – British company founder (Virgin) and adventurer (b. 1950), from "Losing My Virginity: How I"ve Survived, Had Fun, and Made a Fortune Doing Business My Way" (1998)

Emotional return

I want to see good financial returns, but also to me there’s the extra psychic return of having my creativity and technological vision bear fruit and change the world in a positive way. Jeffrey P. "Jeff" Bezos - American company founder: Amazon (b. 1964)


A great investment opportunity occurs when a marvelous business encounters a one-time huge, but solvable problem. Warren Buffett - American value investor, Chairman of Berkshire Hathaway (b. 1930), from "Warren Buffett on Business: Principles from the Sage of Omaha" (2009)

Too tough to understand

We have three baskets for investing: yes, no and too tough to understand. Charlie Munger – Vice Chairman of Berkshire Hathaway (b. 1924)


Christ with me, as I do business for Him and people. Christ before me, as I plan my business. Christ behind me, as I review my business. Christ in me; my guiding light in business. Christ beneath me; He is the foundation. Christ above me, He is the owner of my business. Christ on my right, Christ on my left, He is the Lord of the marketplace. Christ when I lie down, and rest from my work....

Investment in Christ

Christ with me, as I invest for the common good and God’s glory. Christ before me, as I steward the wealth entrusted to me. Christ behind me, as I evaluate opportunities near and afar. Christ in me, as I invest time, treasure and talents in others. Christ beneath me; He is the foundation. Christ above me, He is the owner of it all. Christ on my right, Christ on my left, He is the Lord of the...


My job is to find money for those people, who know, how this works. Jack Welch - born John Francis Welch jr., legendary American manager: General Electric (1935-2020), Fortune 1999: Manager of the Century

Five basic operations of a manager

A manager sets objectives. A manager organises. A manager motivates and communicates. A manager establishes measuring yardsticks. A manager develops people. Peter F. Drucker - Austrian-born American management expert (1909-2005), from "The Practice of Management" (1954), Quotations book 2020

Invest brave

When you see it, bet big. Stanley F. "Stan" Druckenmiller – American investor, hedge fonds manager and philanthropist (b. 1953), in his speech at the "Lost Tree Club" (01/18/2015), Quotations book 2020


Leadership means reaching goals consistently, with the team, and doing things right. Liderar é bater metas consistentemente, com o time e fazendo certo. Vicente Falconi Campos – Brazilian management consultant (b. 1940), from "True Power – Management Practices for Revolutionary Results" (2010), Quotations book 2020