Passion

I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.

Jeffrey P. “Jeff” Bezos – American company founder: Amazon (b. 1964),in an interview with “Fortune” (June 10th, 2010), Quotations book 2021