Lovers of praise will with pleasure undergo every labour and every danger for this.
τοὺς δ᾽ ἐπαίνου ἐραστὰς ἀνάγκη διὰ τοῦτο πάντα μὲν πόνον, πάντα δὲ κίνδυνον ἡδέως ὑποδύεσθαι.
Xenophon – Greek soldier, politician and historian (430-354 B.C.), student of Socrates, from a speech Held by Cyrus the Great in “Cyropaedia”, book 1, chapter V, section 12 (c. 370 B.C.)