Creave thinking

To cease to think creatively is but little different from ceasing to live.

Benjamin Franklin – American politician, writer and scientist (1706-1790)


I check every offer. It could be the offer of my life.

attributed to Henry Ford – American engineer and industrialist (1863-1947), Quotations book 2018


Imagination is more important than knowledge. For knowledge is limited.

Albert Einstein – German physicist, Nobel Prize in physics 1921 (1879-1955), Quotations book 2011

What instead of how

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.

George Smith Patton – American general (1885-1945), Quotations book 2013

New ideas

I can’t understand why people are frightened of new ideas.
I’m frightened of the old ones.

John Cage – American composer, musical theorist and writer (1912-1992), from an interview with Richard Kostelanetz, published in “Conversing with Cage” (1988), Quotations book 2017


Every now and then a man’s mind is stretched by a new idea or sensation, and never shrinks back to its former dimensions.

Oliver Wendell Holmes, Sr. – American physician and writer (1809-1894), from “The Autocrat of the Breakfast Table”, Capitel 11 (1858)


It’s not how many ideas you have. It’s how many you make happen.

Wisdom – Quotations book 2004


Ideas are easy. Implementation is hard.

Guy Kawasaki – American company founder, venture capitalist, author and marketing evangelist (b. 1954), in “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” (2004)


Innovation happens at the intersections.

Emilie Wapnick – Canadian career coach and author (b. 1984), in a post at “” (October 6th, 2010)


It’s not the plan that is important, it is the planning.

Dr. Graeme Edwards – Australian specialist in Occupational and Environmental Medicine, Quotations book 2004


Isreael’s lack of natural resources, such as oil, is actually a benefit, because it has required us to be innovative and to engage in hard work.

Stef Wertheimer – Israeli entrepreneur, founder of ISCAR (b. 1926), Quotations book 2009


Inspiration is contagious.

Ryan Boutin – Canadian entrepreneur and marketer, CEO Zeal Media Inc. (b. 1976)


Big results require big ideas.

Mike Clum American entrepreneur (b. 1993)

Good theories

I like good theories. They work better.

often falsely attributed to Albert Einstein


There are more possibilities in the universe than one can imagine.

chosen by Sir John Marks Templeton – value investor and philanthropist (1912-2008)


But at the heart of his personality was the boldness of his ideas.
Zalman didn’t do little things. Zalman was here to change the world.

Roger Hertog – American businessman, financier, and philanthropist, co-founder of Sanford C. Bernstein & Company (b. 1941), in his obituary on Zalman Chaim Bernstein (born Sanford Bernstein, American businessman and philanthropist, co-founder of Sanford C. Bernstein & Company, 1926-1999)


Sometimes it’s good to have a screw loose, it gives your ideas more free play.

Prof. Dr. Achim Kampker – German engineer and company founder: StreetScooter GmbH (b. 1975)

Go ahead and do it

If it’s a good idea, go ahead and do it. It is much easier to apologize than it is to get permission.

Grace B. M. Hopper – American compoter pioneer, member of the US Navy (1906-1992), Quotations book 2017

Learning from Keynes

Keynes identified my problem: “The difficulty lies, not in the new ideas but in escaping from the old ones.”

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930), in his letter to Berkshire Shareholders (1983)


Because Ideas have consequences

Slogan of the Hillsdale Academy – The Hillsdale Academy is an American School in Michigan, Quotations book 2003


Ideas that have great results are always simple ones.

Leo N. Tolstoy – Russian writer (1828-1910), from “War and peace” (1869), Quotations book 2012

Business model

Our business model derives from our ideas, not the money.

David de Rothschild – French banker, Rothschild & Cie. (b. 1942), on the question, how the Rothschild bank managed tnot to be involved into the financial markets turbulences, Quotations book 2012


Talent, I believe, is most likely to be found among nonconformists, dissenters and rebels.

David Ogilvy – legendary British advertising executive and entrepreneur (1911-1999), from “Confessions of an Advertising Man” (1971), Quotations book 2015


Capital isn’t scarce, vision is.

Michael Milken – American financer, benefactor and innovator in medical science (b. 1946)


You do things when the opportunities get along. I’ve had periods in my life when I’ve had a bundle of Ideas come along, and I’ve had long dry spells. If I get an idea next week, I’ll do something. If not, I won’t do a damn thing.

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930)

Big ideas

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

Jeffrey P. “Jeff” Bezos – American company founder: Amazon (b. 1964), from an interview with the “Washington Post” (September 3rd, 2013), Quotations book 2021

Test, test, test

If you double the number of experiments you do per year you’re going to double your inventiveness.

Jeffrey P. “Jeff” Bezos – American company founder: Amazon (b. 1964)


I paid no attention to the territorial boundaries of academic disciplines and I just grabbed all the big ideas that I could.

Charlie Munger – Vice Chairman Berkshire Hathaway (b. 1924), Quotations book 2022


It’s better to do a lot of work on one idea, than do some work on a lot of ideas.

Mike Onghai – American investor (b. 1970), Quotations book 2007


When inspiration does not come to me, I go halfway to meet it.

attributed to Dr. Sigmund Freud – Austrian neurologist, psychologist and religion critic, founder of psychoanalysis (1856-1939), Quotations book 2016


Treat conflicts always as a clash of ideas, not of people.

Prof. Robert Kegan – American developmental psychologist and author (b. 1946), Quotations book 2016


You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.

Lee Iacocca – American entrepreneur, savior of Chrysler (1924-2019), Quotations book 2013


If I knew what my five best ideas were, that is all i would own.

Jean-Marie Eveillard – French stox investor (*1940)


Ideas attract even more ideas!

Dr. René Siegl – Austrian manager (b. 1959), Quotations book 2017

Let go

Creativity requires the courage to tolerate insecurity.

attributed to Erich Fromm – German-born American psychoanalyst (1900-1980), Quotations book 2013

Escaping the old

The difficulty lies, not in the new ideas, but in escaping from the old ones.

John Maynard Keynes – British economist and investor (1883-1946), from “The General Theory of Employment, Interest and Money” (1936), Quotations book 2020


The value of an idea lies in the using of it.

attributed to Thomas Alva Edison – American inventor (1847-1931)

Realize ideas

Ideas are worthless until you get them out of your head to see what they can do.

Tanner Christensen – American product designer, author, artist and entrepreneur (“Creative Something”)

New ideas

The man with a new idea is a crank until the idea succeeds.

Mark Twain – born Samuel Langhorne Clemens, American writer (1835-1910), Quotations book 2006