Old age is like climbing a mountain. You climb from ledge to ledge. The higher you get, the more tired and breathless you become, but your views become more extensive.

attributed to Ingmar Bergman – Swedish scriptwriter, film and stage director (1918-2007), Quotations book 2013

Get ahead

Step by step you get ahead but not necessarily in fast spurts.

Charlie Munger – Vice Chairman of Berkshire Hathaway (b. 1924)


We must become what we wish to teach.

Nathaniel Branden – born Nathan Blumenthal, American psychotherapist and author (1930-2014), from “The Six Pillars of Self-Esteem” (1994)


People often say motivation doesn’t last. Neither does bathing – that’s why we recommend it daily.

Zig Ziglar – American author, motivational speaker and entrepreneur (1926-2012), Quotations book 2014


All of our dreams can come true, if we have the courage to pursue them.

Walt Disney – American cartoonist and film producer (1901-1966), Quotations book 2015


You can either follow a paint-by-numbers-kit approach to life and stay within the accepted lines or you can decide you want to create a masterpiece.

James C. “Jim” Collins – American business consultant, author and academic (b. 1958)

Progress starts in Little steps

All mankind’s progress has been achieved as a result of the initiative of a small minority that began to deviate from the ideas and customs of the majority until their example finally moved the others to accept the innovation themselves.

Ludwig von Mises – Austrian economist (1881-1973), from “Liberalism: In the Classical Tradition” (1927), Quotations book 2017


Failing to plan is planning to fail.

Benjamin Franklin – American politician, writer and scientist (1706-1790)

Ultimative aim

The ultimate aim of the quest must be neither release nor ecstasy for oneself, but the wisdom and the power to serve others.

Joseph J. Campbell – American writer, Professor of Literature at Sarah Lawrence College (1904-1987), from “Myths to Live By” (1972)

Leaving trails

I will not follow where the path may lead, but I will go where there is no path, and I will leave a trail.

Muriel Strode – American poet (1875-1964), from “My Little Book of Prayer” (1904)

Moderately forward

Who drives the horse needlessly, must walk at the end.

Kazakh proverb

Dream or Goal?

A dream is just a dream. A goal is a dream with a deadline.

Harvey Mackay – American entrepreneur and author of the 2005 New York Times’ N° 1 bestseller “Swim With The Sharks Without Being Eaten Alive” (b. 1932), Quotations book 2013


I never did anything worth doing by accident, nor did any of my inventions come by accident.

Thomas Alva Edison – American inventor (1847-1931)


Children’s games should be seen as their most serious-minded activity.

Michel de Montaigne – French writer and philosopher (1533-1592)


Fix it, sell it or close it.

Jack Welch – born John Francis Welch jr., legendary American manager: General Electric (1935-2020), Fortune 1999: Manager of the Century, Quotations book 2021


There is indeed little merit in being idealistic if the provision of the material means required for these idealistic aims is left to somebody else. It is only where a person can himself choose to make a material sacrifice for a nonmaterial end that he deserves credit.

Friedrich August von Hayek – Austrian economist and social philosopher, Nobel Memorial Prize in economic sciences 1974 (1899-1992), from “The moral Element in Free Enterprise” (1962)

Live simply

We should travel light and live simply. Our enemy is not possessions but excess.

Dr. John W. Stott – British pastor and author (1921-2011), Quotations book 2010


No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930)


On ne découvre pas de terre nouvelle sans consentir à perdre de vue, d’abord et longtemps, tout rivage.

André Gide – écrivain français, prix Nobel de littérature 1947 (1869-1951), de “Les Faux-Monnayeurs” (1925), Brochure de citation 2014


Only when you have made peace within yourself will you be able to make peace in the world.

Simcha Bunim Bonhart of Peshischa – Polish Hassidic rabbi (1765-1827), Quotations book 2018


If you just work on stuff that you like and you’re passionate about it, … you don’t have to have some master plan for how things are going to play out.

Mark Zuckerberg – American company founder: facebook (b. 1984), from an interview with Jessica Livingston for “Startup School” (October 16th, 2020)


Do not seek to follow in the footsteps of the wise men of old; seek what they sought.

Matsuo Basho – Japanese poet (1644-1694)

Come further

What got me here won’t get me where I want to go.

motivation from business


A ship in the harbour is safe… But that’s not what the ships were made for.

Wisdom – Quotations book 2002


Live your life, as if you are gonna die.

attributed to William Shatner – Canadian actor (b. 1931)


When I look back on my life nowadays, which I sometimes do, what strikes me most forcibly about it is that what seemed at the time most significant and seductive, seems now most futile and absurd. For instance, success in all of its various guises, being known and being praised, ostensible pleasures, like acquiring money … going to and fro in the world and up and down it like Satan. … In retrospect all these exercises in self-gratification seem pure fantasy, what Pascal called “licking the earth.” They are diversions designed to distract our attention from the true purpose of our existence in this world, which is, quite simply, to look for God, and, in looking, to find him, and having found him, to love him, thereby establishing a harmonious relationship with his purposes for his creation..

Malcolm Muggeridge – English writer (1903-1990)


Risk = exposure to change

Alexander Ineichen – Swiss banker (*1967), from “Asymmetric Returns”


Logic will get you from A to B. Imagination will take you everywhere.

wisdom – Quotations book 2018


Who really wants to change something must show respect – but nevertheless be disrespectful.

James Watson and Francis Crick – American (Watson, b. 1928) and British (Crick, 1916-2004) molecular biologist, discoverers of the DNA structure, Nobel Prize in medicine 1962, Quotations book 2011

Goals and dreams

You are never too old to set another goal or to dream a new dream.


Stop before it is loo late

If you find yourself in a hole, stop digging!

adage, often attributed to William Penn Adair “Will” Rogers – American humorist (1879-1935), could not be verified by the Will Rogers Memorial Museum & Birthplace Ranch

In steps

He who endeavours to ascend to the highest place, rises by degrees or steps, and not by leaps.

Qui summum locum ascendere nititur, gradibus vel passibus non autem saltibus elevatur.

Pope Gregory I – aka Gregory the Great, Roman theologian, , 590-604 Holy Father, one of the four Latin doctors of the Church(etwa 540-604), from his letter to Mellitus (Epistel XI, 56, 18.7.601), Quotations book 2019


Car il suffit pour y voir clair de changer de perspective.

Antoine de Saint-Exupéry –  écrivain, et aviateur français (1900-1944), de “La Citaelle” (1948), Brochure de citation 2014

Better fast than perfect

Continuous improvement is better than delayed perfection.

wisdom, falsely attributed to Mark Twain – born Samuel Langhorne Clemens, American writer (1835-1910), could not be verified by the Mark Twain Museum

Measuring public opinions

The most reliable indication of public purpose in this country is derived through our popular elections.

Abraham Lincoln – American politician, 1861-65 16th president (1809-1865), abolished slavery in 1863, from his annual Message to Congress, 6 December 1864


A goal is a dream with a deadline.

Napoleon Hill – American writer: “Think And Grow Rich” (1883-1970), Quotations book 2020


Hope is the virtue of a heart that does not close itself in darkness or remain locked in the past, but looks towards the future.

Pope Francis – born Jorge Mario Bergoglio, since 2013 Holy Father (b. 1936), in a message on Twitter (20th September 2017)

John Wooden’s “Seven Point Creed”

1. Be true to yourself.
2. Make each day your masterpiece.
3. Help others.
4. Drink deeply from good books, especially the Bible.
5. Make friendship a fine art.
6. Build a shelter against a rainy day.
7. Pray for guidance and give thanks for your blessings every day.

John Hugh Wooden – American farmer (1882-1950), father of the legendary basketball player and coach John Wooden (1910-2010), whom he gave these lines upon graduation from grammar school, which Wooden kept in his wallet a life Long, Quotations book 2017

Take a position

Cowardice asks the question: “Is it safe?”
Expediency asks the question: “Is it politic?”
Vanity asks the question: “Is it popular?”
But conscience asks the question: “Is it right?”
And there comes a time, when one must take a position that is neither safe, nor politic, nor popular but he must take it because conscience tells him it is right.

Martin Luther King jr. – American civil rights activist and pastor, Nobel Peace Prize 1964 (1929-1968), from his speech “A Proper Sense of Priorities”, held in Washington on February 6th, 1968, Quotations book 2017

Everyone starts small!

Every artist was first an amateur.

Ralph Waldo Emerson – American writer (1803-1882), from “Letters and Social Aims”, chapter 7: “Progress of Culture” (1875)


You see things; and you say “Why?”
But I dream things that never were; and I say “Why not?”

George Bernard Shaw – Irish writer, Nobel Prize in literature 1925 (1856-1950), from “Back to Methuselah” (1922), Quotations book 2021


Be brave and take risks. Nothing can replace experience.

motivation – Quotations book 2022


I won’t have any money to leave behind. I won’t have the fine and luxurious things of life to leave behind. But I just want to leave a committed life behind…
If I can help somebody as I pass along,
if I can cheer somebody with a word or song,
if I can show somebody he’s travelling wrong,
then my life will not be in vain.

If I can do my duty as a Christian ought,
if I can bring salvation to a world once wrought,
if I can spread the message as the master taught,
then my life will not be in vain.

Martin Luther King jr. – American civil rights activist and pastor, Nobel Peace Prize 1964  (1929-1968), from his sermon “The Drum Major Instinct” from Februaty 4th, 1968, Quotations book 2012

Small people

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.

attributed to Mark Twain – born Samuel Langhorne Clemens, American writer, (1835-1910), Quotations book 2008

Well prepared

If I had eight hours to chop down a tree, I’d spend six sharpening my ax.

wisdom, often falsely attributed to Abraham Lincoln – American politician, 1861-65 16th president (1809-1865), abolished slavery in 1863;
the Lincoln Presidential Library in Springfield (Illinois) called his authorship most unlikely


Opportunities do not float like clouds in the sky. They are attached to people. If you’re looking for an opportunity, you’re really looking for a person.

Reid G. Hoffman – American entrepreneur, co-founder LinkedIn (b. 1967), Quotations book 2019


A goal without a plan is just a wish.

attributed to Antoine de Saint-Exupéry – French aviator and writer (1900-1994)

Un objectif sans plan s’appelle un vœu.

attribué à Antoine de Saint-Exupéry – écrivain, et aviateur français (1900-1944)


A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “yes”.

“Now,” said the professor, “I want you to recognize that this jar represents your life. The golf balls are the important things: your family, your children, your health, your friends and your favorite passions. If everything else was lost and only the golf balls remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else – the small stuff.”

“If you put the sand into the jar first,” he continued, “there is no room for the pebbles or the golf balls. The same goes for life.

If you spend your time and energy on the small stuff, you will never have room for the things that are important to you. Play with your children. Take time to get a medical checkup. Take your spouse out to dinner. There will always be time to clean the house and fix the disposal. Take care of the golf balls first, the things that really matter. Set your priorities. The rest is just sand.”

symbolic story – Quotations book 2016

Be good

Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.

Anthony Volodkin – American entrepreneur (b. 1985), Quotations book 2021

Watchword 2013

Here we have no lasting city, but we are looking for the city that is to come.

The Bible, Hebrew 13:14 (NRSV) – Quotations book 2013

The Protestant pastor and song writer Otto Riethmüller (1889-1939) – he belonged to the Confessing Church – decided in 1930 under the impression of the Nacional Socialism’s propaganda, to give henceforth every calendar year a headline with a Bible verse. An act of civil courage! He has established a tradition that still exists today. Meanwhile, the annual solution is set by the Ecumenical Association for Bible Reading (Ökumenische Arbeitsgemeinschaft für Bibellesen) three years in advance.


Obstacles are those frightful things you see when you take your eyes off the goal.

attributed to Henry Ford – American engineer and industrialist (1863-1947)

Want or excuse

If you really want something you will find a way.
If you don’t you will find an excuse.

Arabic proverb – Quotations book 2018

Constante e sublime

Camminate con i piedi per terra e con il cuore abitate in cielo.

Don Giovanni Melchiore Bosco – sacerdote cattolici e pedagogo italiano (1815-1888), Libretto delle citazioni 2021

Walk with your feet on the ground and your heart in the sky.

Don Giovanni Melchiore Bosco – Italian Catholic priest and pedagogue (1815-1888), Quotations book 2021


We must constantly build dykes of courage to hold back the flood of fear.

Martin Luther King jr. – American civil rights activist and pastor, Nobel Peace Prize 1964 (1929-1968), in his essay “The Strength to Love” (1963)


You’re lucky in life if you have the right heroes. … Pick out a few heroes. There’s nothing like the right ones.

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930), Quotations book 2020


If I wanted you to understand it, I would have explained it better.

Johan Cruyff – Dutch football player and coach (1947-2016)


A politician thinks of the next election, a statesman of the next generation.

attributed to James Freeman Clarke – American preacher and author (1810-1888), Quotations book 2009

Hatch or go bad

It may be hard for an egg to turn into a bird: it would be a jolly sight harder for a bird to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.

C. S. Lewis – British writer (1898-1963), from “Mere Christianity” (1952), Quotations book 2016

Getting forward

The secret of getting forward is to make the first step.

Proverb, often attributed to Mark Twain – born Samuel Langhorne Clemens, American writer (1835-1910), Quotations book 2017

Be yourself

’Become free to be yourself’. Trying to copy others won’t help who you were meant to be. What’s wrong with being that genuine and capable person you really are? Everybody has something unique to contribute. Celebrate yourself and what you have to offer.

Dr. Howard Murad – American physician, Associate Clinical Professor of Medicine at the UCLA’s Geffen School of Medicine, founder of Murad Skincare and the worldwide Inclusive Health’ movement (b. 1939)


Remember when you leave this earth, you can take with you nothing that you have received, only what you have given.

attributed to Francis of Assisi – Italian friar and orders founder (1181/82-1226)


When we find a purpose that is bigger than ourselves, we become more powerful in our ability to create.

Jack Delosa – Australian author and investor, founder and CEO of The Entourage (b. 1987), Quotations book 2018

Look forward

It is one of life’s laws that as soon as one door closes, another one opens. But the tragedy is that we look at the closed door and disregard the open one.

attributed to André Gide – French writer, Nobel Prize in literatue 1947 (1869-1951), Quotations book 2021


Every mission risks losing its identity as a mission if it eliminates suffering servanthood in exchange for personal ease on a par with the world’s standards.

Stephen E. Freed – International Director of International Teams (

Product perception

In the factory we make cosmetics; in the store we sell hope.

Charles Haskell Revson – American entrepreneur, founder of Revlon (1906-1975), Quotations book 2014


There are two ways to live your life.

One is as though nothing is a miracle.

The other is as if everything is.

often falsely attributed to Albert Einstein


Plan so big that you need God to fulfill your plan.

Dr. William Rohl “Bill” Bright – American evangelist, founder of the Campus Crusade for Christ International (1921-2003), Quotations book 2008

Have everything

You can’t have everything. Where would you put it?

Steven Wright – American Comedian and actor (*1955), Quotations book 2007


What dreams would you have if you knew you could not fail?

Inscription at the Crystal Cathedral’s Welcoming Center in Garden Grove, California – Quotations book 2007

Longing as motivation

If you want to build a ship, don’t drum up people to gather wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

popular version of an excerpt of chapter 75 from “Citadelle” (1948) by Antoine de Saint-Exupéry – French writer and aviator (1900-1944), Quotations book 2018

Originally written as:
Créer le navire ce n’est point tisser les toiles, forger les clous, lire les astres, mais bien donner le goût de la mer qui est un, et à la lumière duquel il n’est plus rien qui soit contradictoire mais communauté dans l’amour.


I hope that I may always desire more than I can accomplish.

attributed to Michelangelo – born Michelangiolo Buonarroti Simoni, Italian skulptor, painter, architect and poet (1475-1564)


The secret of getting ahead is getting started.



It wasn’t raining when Noah built the Ark.

proverbial saying – Quotations book 2017


Strength does not come from physical capacity. It comes from an indomitable will.

Mahatma Gandhi – Indian politician (1869-1948), in “Young India” from August 11th, 1920, Quotations book 2013 and 2015


When you fine-tune your integrity, there is an exceptional reward.

Prof. Dr. Srinivasan Pillay – South African-born American psychiatrist


Never start a business just to make money, start a business to make a difference.

Marie Forleo – American entrepreneur, life coach and philanthropist (b. 1975), Quotations book 2022


The biggest risk is not taking any risk.

Mark Zuckerberg – American company founder: facebook (b. 1984)


It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. … The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgement.

Prof. Dr. William Edwards Deming – founder of Total-Quality-Management TQM (1900-1993)


Golf is a game of luck. The more I practice, the luckier I get.

Proverb in golfing

Change the world

Never doubt that a small group of thoughtful, committed citizens can change the world.® Indeed, it is the only thing that ever has..

Margaret Mead – American anthropologist and ethnologian (1901-1978), Courtesy of The Institute for Intercultural Studies, Inc., New York, Quotations book 2008

Meaning of Life

A man has made at least a start on discovering the meaning of human life when he plants shade trees under which he knows full well he will never sit.

attributed to D. Elton Trueblood – American author, philosopher and theologian (1900-1994)

Ask good

The better the question. The better the answer. The better the world works.

Slogan by Ernst & Young, business consulting company


The big question about how people behave is whether they’ve got an Inner Scorecard or an Outer Scorecard. It helps if you can be satisfied with an Inner Scorecard. I always pose it this way, I say: “Lookit. Would you rather be the world’s greatest lover, but have everyone think you’re the world’s worst lover? Or would you rather be the world’s worst lover but have everyone think you’re the world’s greatest lover?”

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930), from “Warren Buffett’s Management Secrets” (2009), Quotations book 2015

Own instinct

Follow your own instincts, not those of people who see the world differently.

Sumner Murray Redstone – born Sumner M. Rothstein, American media magnate (CBS, Viacom, 1923-2020)


Great works are performed, not by strength, but by perseverance.

Samuel Johnson – English writer (1709-1784), from “The history of Rasselas, Prince of Abessinia” (1759), Quotations book 2012


If you can’t feed 100 people, then feed just one.

Wisdom, often attributed to Mother Teresa – born Agnes Gonxha Bojaxhiu, Albanian-born Indian nun and order’s founder, Nobel Peace Prize (1910-1997), could not be verified by the Mother Teresa Center, Quotations book 2013


There’s a way to do it better – find it!

Thomas Alva Edison – American inventor (1847-1931), Quotations book 2008

The proper ambition

The Reverend Fred Craddock, a remarkable preacher from Georgia, may have been imagining things –the way preachers are wont to do – but he says this story really happened.
Dr. Craddock was visiting in the home of his niece. There was this old greyhound dog there, just like the ones who race around a track chasing those mechanical rabbits. His niece had taken the dog in to prevent it from being destroyed because its racing days were over.
Dr. Craddock strikes up a conversation with the dog: “I said to the dog, ‘are you still racing?’ ‘No,’ he replied. ‘Well, what was the matter? Did you get too old to race?’ ‘No, I still had some race in me.’ ‘Well, what then? Did you not win?’ ‘I won over a million dollars for my owner.’
‘Well, what was it? Bad treatment?’ ‘Oh, no,’ the dog said, ‘They treated us royally when we were racing.’ ‘Did you get crippled?’ ‘No.'”
“Then why?” Craddock pressed, “Why?” The dog answered, “I quit.” “You quit?” “Yes,” he said, “I quit.”
“Why did you quit?” “I just quit. Because after all that running and running and running, I found out that the rabbit I was chasing wasn’t even real.”
On this day of celebration, achievement, and the commencement of a new phase in your lives, it takes considerable temerity for me to challenge you to consider what kind of rabbit you’ll choose to chase during your careers. I do so only because – this may surprise you – I challenge myself as to whether the rabbit I’ve been chasing all these long years is real.

John C. Bogle – American author and founder of The Vanguard Group and the world’s first index mutual fund (1929-2019)

Constant progress

Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Systematically you get ahead, but not necessarily in fast spurts. Nevertheless, you build discipline by preparing for fast spurts. Slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most people get what they deserve.

Charlie Munger – Vice Chairman of Berkshire Hathaway (b. 1924)

Limits of the possible

The only way of discovering the limits of the possible is to venture a little way past them into the impossible.

Arthur C. Clarke – American writer and inverntor (1917-2008), from his essay “Hazards of Prophecy: The Failure of Imagination” in “Profiles of the Future” (1962), Quotations book 2018


Life is charming, my friend, if you but look at it through the right spectacles.

Alexandre Dumas fils – French writer (1824-1895), from “The Camelia-lady” (“La dame aux camélias”, 1848)

La vie est charmante, mon cher, c’est selon le verre par lequel on la regarde.

Alexandre Dumas fils – écrivain français (1824-1895), de “La dame aux camélias” (1848)

Give away

The meaning of life is to find your gift. The purpose of life is to pass it on.

proverb, often falsely attributed to William Shakespeare (English writer, 1564-1616) or Pablo Picasso (born Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso, Spanisch artist, 1881-1973)


Il semble que la perfection soit atteinte non quand il n´y a plus rien à ajouter, mais quand il n´y a plus rien à retrancher.

Antoine de Saint-Exupéry – écrivain, et aviateur français (1900-1944), de “Terre des Hommes” (1939), Brochure de citation 2012

Perfection is attained not when there is nothing more to add, but when there is nothing more to remove.

Antoine de Saint-Exupéry – French writer and aviator (1900-1944), from “Terre des Hommes” (1939), Quotations book 2012


Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.

Zig Ziglar – American author, motivational speaker and entrepreneur (1926-2012), Quotations book 2014


You can’t go back and make a new start, but you can start right now and make a brand new ending.

James R. Sherman, Ph. D. – American writer (1928-2005), from “Rejection” (1982), often falsely attributed to C.S. Lewis (British writer, 1898-1963), Quotations book 2021


What is imaginable is also possible.

Ludwig Wittgenstein – Austro-British philosopher (1889-1951), from “Tractatus logico-philosophicus” (1912)


You don’t have to be great to start, but you have to start to be great.

Joe Sabah – American motivational speaker (b. 1931)


Like Warren [Buffett], I had a considerable passion to get rich, not because I wanted Ferraris — I wanted the independence. I desperately wanted it.

Charlie Munger – Vice Chairman Berkshire Hathaway (b. 1924)

Start early

Plan the difficult when it is easy;
Handle the big where it is small.
The world’s hardest work begins when it is easy;
The world’s largest effort begins where it is small.

from the Tao Te Ching – most significant proverb collection of Daoism (chapter 63, 4th century BC), according to a legend written by Lao Tzu (Chinese philosopher, c. 3rd to 5th century BC)


Perfection is not attainable, but if we chase perfection we can catch excellence.

Vince Lombardi – legendary American football coach (1913-1970), Quotations book 2016


Don’t just aspire to make a living. Aspire to make a difference.

Denzel Washington – American actor, director, producer and keynote speaker (b. 1954), in his commencement address at Dillard University (May 9th, 2015), Quotations book 2019


The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.

attributed to William Feather – American author and publisher (1889-1981), Quotations book 2008


The important thing is not how many years in your life but how much life in your years.

Dr. Edward J. Stieglitz – American gerontologist and author (1899-1958), from “The Second Forty Years” (1947)


I skate to where the puck is going to be, not where it has been.

Wayne Gretzky – Canadian ice hockey player and coach (b. 1961), Quotations book 2016


Progress is precisely that which the rules and regulations did not foresee.

Ludwig von Mises – Austrian economist (1881-1973), from “Bureaucracy” (1944), Quotations book 2015


Being challenged in life is inevitable, being defeated is optional.

Roger Crawford – American tennis player, motivational speaker, and author (b. 1960), Quotations book 2022

Charity work

Doing charity work is the opposite of investing – we look for the most difficult problem to solve and the ones that have the lowest possibility of success.

Wisdom- Quotations book 2008

Getting better

When you stop getting better, you stop being good.

Franz Türk – Austrian cellarer, vineyard owner and entrepreneur (b. 1970), Quotations book 2016


If you want to go fast, go alone. If you want to go far, go together.

Kenyan proverb – Quotations book 2005


He who thinks that he has finished is finished. Those who think that they have arrived, have lost their way.

Henri J.M. Nouwen – Dutch theologian and psychologist (1932-1996), Quotations book 2007


I’ve concluded that the metric by which God will assess my life isn’t dollars but the individual people whose lives I’ve touched.

Prof. Clayton M. Christensen – American American academic and business consultant, bishop of the Church of Jesus Christ of Latter-day Saints (1952-2020), from “How Will You Measure Your Life?” (“Harvard Business Review”, 07/08 2010)

New paths

It would be absurd and self-contradictory to expect to achieve things, which have never yet been done can be done, other than through means that have never yet been tried.

Insanum quiddam esset, et in se contrarium, existimare ea, quae adhuc nunquam facta sunt, fieri posse, nisi per modos adhuc nunquam tentatos.

Sir Francis Bacon – English philosopher, politician and writer (1561-1626), from “New organon, or true directions concerning the interpretation of nature”, aphorism VI. (“Novum Organum, sive indicia vera de Interpretatione Naturae”, 1620)

Development potential

Inventions have long since reached their limit, and I see no hope for further developments.

Julius Sextus Frontinus – Roman engineer, in 10 A.D., Quotations book 2012

Act and dream

To accomplish great things, we must dream as well as act.

Pour accomplir des grandes choses il ne suffit pas d’agir il faut rêver..

Anatole France – born Jacques Anatole François Thibault, French poet, Nobel Prize in literature 1921 (1844-1924), in his inaugural speech at the Académie Française on December 24th, 1896


If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.

Henry David Thoreau – American writer (1817-1862), from “Walden” (1854)

Vere vivere

How long I might live is beyond my control; how long I will live, in the sense of truly living, is mine.

Quamdiu sim alienum est: quamdiu ero, (vere) ut sim, meum est.

Lucius Annaeus Seneca – Roman philosopher (4 B.C.-65 A.C.), from “Epistulae morales ad Lucilium”, Liber XV, letter 93 (written 64), Quotations book 2021


παρὰ τούτοις εἶναι μᾶλλον πρῶτος ἢ παρὰ Ῥωμαίοις δεύτερος.

Mallem hic primus esse quam Romae secundus.

I had rather be the first man here than the second man in Rome.

Plutarch – Greek writer (c. 45-125), in “Life of Caesar” (c. 96), Quotations book 2016

Från det gamla till det som kommer

To move from the old to what is about to come is the only tradition worth keeping.

Marcus “Dodde” Wallenberg – Swedish banker: SEB-Bank (1899-1982), in a letter to his brother Jacob (1946), Quotations book 2018

Att skifta från det gamla till det som kommer är den enda tradition värd att vårda.

Marcus “Dodde” Wallenberg – svensk bankman: Stockholms Enskilda Bank (1899-1982), i ett brev till sin bror Jacob (1946), Citatbok 2018

Character, commitment, discipline

It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.

Zig Ziglar – American author, motivational speaker and entrepreneur (1926-2012)


Difficulties break some men but make others.

Nelson Mandela – South African anti-apartheid activist and politician, 1994-99 president, Nobel Peace Prize (1918-2013), from a letter to Winnie Mandela from Robben Island (February 1st, 1975)

Pleasure for praise

Lovers of praise will with pleasure undergo every labour and every danger for this.

τοὺς δ᾽ ἐπαίνου ἐραστὰς ἀνάγκη διὰ τοῦτο πάντα μὲν πόνον, πάντα δὲ κίνδυνον ἡδέως ὑποδύεσθαι.

Xenophon – Greek soldier, politician and historian (430-354 B.C.), student of Socrates, from a speech Held by Cyrus the Great in “Cyropaedia”, book 1, chapter V, section 12 (c. 370 B.C.)


People are not lazy. They simply have impotent goals – that is, goals that do not inspire them.

attributed to Anthony Robbins – American author and motivational speaker (*1960)

Wilberforce and manners

The almighty LORD set two targets for me: the abolishment of slavery and the reformation of manners.

William Wilberforce – British parliamentarian and philanthropist, who had a relevant contribution to the abolishment of slavery (1759-1833)


Your capacity to say “No” determines your capacity to
say “Yeas”. You have to say “No” to lesser things in order
to say “Yeas” to greater things.

E. Stanley Jones – American Methodist Christian missionary and seminarist (1894-1973), in “Abundant Living” (1942), Quotations book 2021

Get further

You can’t get very far until you start doing something for somebody else.

Melvin Jones – American business leader, founder of Lions Club International (1879-1961), Quotations book 2017

Explore. Dream. Discover

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.
Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

Sarah Frances Brown – mother of the American writer H. Jackson Brown, Jr. (b. 1940), quoted in his book of aphorisms “P.S. I Love You” (1990)


Under pressure, you don’t rise to the occasion, you sink to the level of your training.

Navy seal wisdom – Quotations book 2019

Aim high

Aim at Heaven and you will get ‚earth thrown in’. Aim at earth and you will get neither.

C. S. Lewis – British writer (1898-1963), Quotations book 2006


To live is to change, and to be perfect is to have changed often.

John Henry Cardinal Newman – English Catholic clergyman (1801-1890), from “An Essay on the Development of Christian Doctrine”, Chapter 1, Part 7 (1845), Quotations book 2019


It’s not what you take but what you leave behind that defines greatness.

Edward G. Gardner – Amercian company founder: Soft Sheen Products Inc. (b. 1925), Quotations book 2015


If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.

Colin Powell – American general and politician, 2001-05 Secretary of state (1937-2021), Quotations book 2022


Excellence and competitiveness are totally compatible with honesty and integrity. The A student, the four minute miler, the high jump record holder – all strong winners – can achieve those results without resorting to cheating. People who cheat are simply weak.

Jack Welch – born John Francis Welch jr., legendary American manager: General Electric (1935-2020), Fortune 1999: Manager of the Century, Quotations book 2021


It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.

Charles Darwin – Britisch scientist (1809-1882), Quotations book 2016


One of the most pleasant experiences in our life is to serve as a target, but without being hit.

proverb, often attributed to Sir Winston L. Churchill – British politician, 1940-45 and 1951-55 Prime Minister, Nobel Prize in literature 1953 (1874-1965), Quotations book 2018


Ask for the ancient paths, ask where the good way is, and walk in it, and you will find rest for your souls.

The Bible, Jeremiah 6,16 (NIV) – Quotations book 2010

Giving back

A hundred times every day I remind myself that my inner and outer life depend on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving.

Albert Einstein – German physicist, Nobel prize in Physics 1921 (1879-1955), from his essay “The Worls As I See It”, published in “Forum and Century” N° 84 (1931)


If you would live a happy life, tie it to a goal, not to people or things.

Albert Einstein – German physicist, Nobel Prize in physics 1921 (1879-1955)


People […] grow five thousand roses in the same garden and yet do not find what they are looking for. […] What they are looking for could be found in one single rose.

Antoine de Saint-Exupéry – French writer and aviator (1900-1944), from “The Little Prince”, Chapter XXV (1943)

Les hommes […] cultivent cinq mille roses dans un même jardin… et ils n’y trouvent pas ce qu’ils cherchent. […] Et cependant ce qu’ils cherchent pourrait être trouvé dans une seule rose.

Antoine de Saint-Exupéry – écrivain et aviateur français (1900-1944), de “Le Petit Prince” (1943)

Are you in the right game?

If no mistake have you made, yet losing you are … a different game you should play.

Wisdom from Jedi Master Yoda – character from the book and film series “Star Wars”, from the novel “Shatterpoint” (2004), Quotations book 2017


Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day that says: I’ll try again tomorrow.

Mary Anne Radmacher – American writer, artist and speaker (b. 1957)


Don’t wish it were easier, wish you were better.
Don’t wish for fewer problems, wish for more skills.
Don’t wish for less challenge, wish for more wisdom.

Jim Rohn – American entrepreneur, author and motivational trainer (1930-2009), from “The Art of Exceptional Living” (1993)

Vivre l’Évangile

(Christ) tu me répétais: Vis le très peu de choses que tu as compris de l’Évangile!

Frère Roger – né comme Roger-Louis Schutz-Marsauche, fondateur de la “Communauté de Taizé” œcuménique (1915-2005), de la lettre “Vivre l’inespéré”, à l’ouverture du “Conseil de la Jeunesse” (30.8.1974), Brochure de citation 2019


A setback is a setup for a comeback.

Dr. Robert H. Schuller – American evangelist and reformed priest (1926-2015), Quotations book 2012


Plans are often worthless, yet the planning process is priceless.

Dwight David Eisenhower – American general and politician, 1953-61 34th president (1890-1969)

Donors motivation

It gives me a good feeling.

Walter Annenberg – American philanthropist, who donated paintings worth 1 Billion $ to the New York Metropolitan Museum on his motivation (1908-2002), Quotations book 2004

What it takes to be Number One

Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately, so is losing.

There is no room for second place. There is only one place in my game, and that’s first place. I have finished second twice in my time at Green Bay, and I don’t ever want to finish second again. There is a second place bowl game, but it is a game for losers played by losers. It is and always has been an American zeal to be first in anything we do, and to win, and to win, and to win.

Every time a football player goes to ply his trade he’s got to play from the ground up – from the soles of his feet right up to his head. Every inch of him has to play. Some guys play with their heads. That’s O.K. You’ve got to be smart to be number one in any business. But more importantly, you’ve got to play with your heart, with every fiber of your body. If you’re lucky enough to find a guy with a lot of head and a lot of heart, he’s never going to come off the field second.

Running a football team is no different than running any other kind of organization – an army, a political party or a business. The principles are the same. The object is to win – to beat the other guy. Maybe that sounds hard or cruel. I don’t think it is.

It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That’s why they are there – to compete. The object is to win fairly, squarely, by the rules – but to win.

And in truth, I’ve never known a man worth his salt who in the long run, deep down in his heart, didn’t appreciate the grind, the discipline. There is something in good men that really yearns for discipline and the harsh reality of head to head combat.

I don’t say these things because I believe in the ‘brute’ nature of men or that men must be brutalized to be combative. I believe in God, and I believe in human decency. But I firmly believe that any man’s finest hour – his greatest fulfillment to all he holds dear – is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – VICTORIOUS.

Vince Lombardi – legendary American football coach (1913-1970), Quotations book 2018


When you are born with wings, you should do anything you can and use them to fly.

attributed to Florence Nightingale- English nurse, founder of modern nursing (1820-1910), Quotations book 2016


It is much easier to be a hero than a gentleman. Heroes you can be once in a while; gentlemen, you must always be.

Luigi Pirandello – Italian writer, Nobel Prize in literature 1934 (1867-1936), from his comedy “The Pleasure of Honesty”, Act one, Scene three (1917)

È molto più facile […] essere un eroe che un galantuomo. Eroi si può essere una volta tanto; galantuomini, si dev’esser sempre.

Luigi Pirandello – scrittore italiano, Premio Nobel per la letteratura 1934 (1867-1936), dalla sua commedia “Il piacere dell’onestà”, Atto Primo, Scena Terza (1917)

High Goals

University am 12. September 1962 We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills.

John F. Kennedy – American politician, 1961-63 35th president (1917-1963), in his peech at Rice University on September 12th, 1962

Live your dream

Don’t dream your life, live your dream.

Lifeslogan – Quotations book 2011


We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us.

Joseph J. Campbell – American writer, Professor of Literature at Sarah Lawrence College (1904-1987), quoted by Diane K. Osbon in “Reflections on the Art of Living: A Joseph Campbell Companion” (New York: Harper Perennial, 1991. pg. 18.)


Unity increases power.

Joyce Meyer – American evangelist (b. 1943)


People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.

George Bernard Shaw – Irish writer, Nobel Prize in literature 1925 (1856-1950), from “Mrs. Warren’s Profession” (1902), Quotations book 2008


Hope is definitely not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.

Dr. h. c. Václav Havel – Czech writer and politician, 1993-2003 president of the Czech Republik (1936-2011), from “Disturbing the peace: a conversation with Karel Hvížďala”, Chapter 5 (1986), Quotations book 2017

Naděje není to přesvědčení, že něco dobře dopadne, ale jistota, že má něco smysl – bez ohledu na to, jak to dopadne.

Dr. h.c. Václav Havel – český a později politik, 1993-2003 prezidentem České republiky (1936-2011), “Dálkový výslech. Rozhovor s Karlem Hvížd’alou” (1986), Citace knihy 2017

Act intelligent

Our job is to find a few intelligent things to do, not to keep up with every damn thing in the world.

Charlie Munger – Vice Chairman of Berkshire Hathaway (b. 1924), Quotations book 2018

The way to the stars

There is no easy way from the earth to the stars.

Non est ad astra mollis e terris via.

Lucius Annaeus Seneca – Roman philosopher (4 B.C.-65 A.C.), from his comedy “Hercules Furens”, line 437 “Megara” (c. 54)

Insight in leisure

It’s the leisure hours, happily used, that have opened up a new world to many a person.

attributed to George M. Adams – American newspaper columnist (1878-1067)


Ma sappi che prima di entrare nella Terra Promessa avrai da attraversare il Mar Rosso e il deserto.

Don Giovanni Melchiore Bosco – sacerdote cattolici e pedagogo italiano (1815-1888), a Michele Rua (3.10.1852), citati in “Don Bosco: Una biografia nuova” (1979), Libretto delle citazioni 2021

But know that before attaining the Promised Land you’ll have to cross the Red Sea and the desert.

Don Giovanni Melchiore Bosco – Italian Catholic priest and pedagogue (1815-1888), to Michele Rua (3.10.1852), quoted in “Don Bosco: New Biography” (1979), Quotations book 2021


This is not the year you get everything you want.
This is the year you appreciate everything you have.



Home is not where you are from, it is where you belong.
Some of us travel the whole world to find it.
Others find it in a person.

Beau C. Taplin – Australian poet (b. 1988), from his poem “The Explorers”, in “Worlds of You” (2018)

Egna vägar

Man kommer aldrig först om man går i andras fotspår.

Swedish proverb – published in a collection by Gunnel (b. 1941) and Kjell Swärd (b. 1937), Quotations book 2015


Our doubts are traitors
And make us lose the good we oft might win
By fearing to attempt.

William Shakespeare – English writer (1564-1616), from “Measure for Measure”, act 1, scene 4 (1604)


Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.

Nelson Mandela – South African anti-apartheid activist and politician, 1994-99 president, Nobel Peace Prize (1918-2013), from a letter to Makhaya Ntini on his 100th cricket test (17 December 2009)


A goal properly set is halfway reached.

Zig Ziglar – American author, motivational speaker and entrepreneur (1926-2012)


Resolve and thou art free.

Henry Wadsworth Longfellow – American poet (1807-1882), from “The Masque of Pandora”, part VI “In the Garden” (1875)

Secret of success

The secret of success is constancy to purpose.

Benjamin Disraeli – English writer and politician, 1868 and 1874-80 Prime Minister (1804-1881), in a banquet speech of the National Union of Conservative and Constitutional Associations on June 24th, 1872

Front page test

When you get out of bed in the morning and think about what you want to do that day, ask yourself whether you’d like others to read about it on the front page of tomorrow’s newspaper.
You’ll probably do things a little differently if you keep that in mind.

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930), Quotations book 2015


As long as you’re green you’re growing, as soon as you’re ripe you start to rot.

Raymond Albert “Ray” Kroc – American company founder, who was brave enough to switch from a milk shake-machine-agent to a fast food-entreprenaur at the age of 52: McDonald’s Corp. (1902-1984), from “Grinding It Out: The Making of McDonald’s” (1977), Quotations book 2018


Entrepreneurs recognize and pursue opportunity without regard to the resources they currently control. They find creative ways to acquire the resources to achieve their goals.

Robert Reiss – American radio host, founder of the “The CEO-Show” (b. 1961)

Perseguir los sueños

No es verdad que las personas dejan de perseguir sus sueños porque envejecen, envejecen porque dejan de perseguir sus sueños.

It is not true that people stop pursuing dreams because they grow old, they grow old because they stop pursuing dreams.

Gabriel García Márquez – Columbian writer, Nobel prize in literature 1982 (1927-2014)


The more difficult the victory, the greater the happiness in winning.

attributed to Pelé – born Edson Arantes do Nascimento, Brazilian football player (b. 1940), Quotations book 2018


Where there is no vision, the people perish.

The Bible, Proverbs 29:18 (KJV) – Quotations book 2007

What do you do for others?

When you dream of success, are you ready for endurance?
You are ambitious to lead, but are you ready to serve?
We all want to get, do we know how to give?
We all want to be heard, but are we prepared to listen?
We all want to be happy, but do we feel for the sad?
We all want to standout, but do we know how to be supportive?
We all know what we want, but do you know what you need?
You want to change others, but would you change for them?
We all know how to condemn, but do we know how to reflect?
We all want to have face, but do you know honor?
We all want to have wealth, but do you know the real value of wealth?
We know passion, but do you know love?

Sir Li Ka-shing – Hong Kong business magnate, investor and philanthropist (b. 1928), from his speech to graduates from Shantou University, Guangdong (April 29th, 2004), Quotations book 2021


We feel noble intentions should be checked periodically against results.

Warren Buffett – American value investor, Chairman of Berkshire Hathaway (b. 1930), in the “Berkshire Hathaway Annual Report 1999” (2000)


Man does not want liberty in order to maximize his utility, or that of the society of which he is a part. He wants liberty to become the man he wants to become.

James M. Buchanan – American economist, Nobel Memorial Prize in economic sciences 1986 (1919-2013), Quotations book 2008

Aim high

Gentlemen, make no little plans; they have no magic to stir men’s blood … Make big plans … aim high in hope and work.

Daniel H. Burnham – American urban designer for Chicago (1846-1912), Quotations book 2011


It is in your moments of decision that your destiny is shaped.

Anthony “Tony” Jay Robbins – born Anthony J. Mahavoric, American author, coach, motivational speaker, and philanthropist (b. 1960)


An idiot with a plan can beat a genius without a plan.

Warren Buffett – American Value investor, Chairman of Berkshire Hathaway (b. 1930)

New paths

It is better to stumble on new paths than to make no headway on the old tracks.

Jochen Mariss – German author, photographer and designer (b. 1955)

Sow and reap

Whatever one sows, that will he also reap.

The Bible, Galatians 6:7 (ESV) – Quotations book 2016


To improve is to change, so to be perfect is to have changed often.

Sir Winston L. Churchill – British politician, 1940-45 and 1951-55 Prime Minister, Nobel Prize in literature 1953 (1874-1965), during a debate with Philip Snowden, 1st Viscount Snowden(June 23, 1925), in “His complete speeches, 1897–1963”, vol. 4 (1922–1928), p. 3706, Quotations book 2013


We are all in the gutter, but some of us are looking at the stars.

Oscar Wilde – Irish writer (1854-1900), from “Lady Windermere’s Fan: A Play About a Good Woman” (1892)

Best wishes

May you have enough happiness to make you sweet,
enough trials to make you strong,
enough sorrow to keep you human,
enough hope to make you happy.

Wish, Quotations book 2013


I believe in what I do, and I do what I believe in.

Peter E. Mück – German writer and graphic artist (b. 1946)

Hold on

No one would have crossed the ocean if he could have gotten off the ship in the storm.

Charles Franklin Kettering – American inventor and head of research at General Motors (1876-1958), Quotations book 2007 und 2014

Union in times of peace

This time the men of western Europe have not lacked courage and have not acted too late. They have done something great and what is remarkable and perhaps unique is that they have done it by renouncing means of force, any constraint, any threat.

Paul-Henry Spaak – Belgian politician, 1956-61 Nato General Secretary (1899-1972), on Occasion of the signing of the Roman Treaties 1957, seen on a bust of Paul-Henry Spaak in front of Brussel’s Central Station , Quotations book 2013


Chase the vision, not the money. The money will end up following you.

Tony Hsieh – American internet entrepreneur and venture capitalist, CEO Zappos (1973-2020)