We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA. Herbert D. "Herb" Kelleher - American entrepreneur, co-founder of Southwest Airlines (1931-2019),...


The essential difference in service is not machines or "things". The essential difference is minds, hearts, spirits, and soul. Herbert D. "Herb" Kelleher - American entrepreneur, co-founder of Southwest Airlines (1931-2019)


I work on the principle that you should never do something that others can do for you. attrubited to John D. Rockefeller - American oil magnate, sunday"s School teacher and world"s richest man at his time (1839-1937)

Help to improve performance

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence. Sheryl Sandberg – American manager and philanthropist, COO of Facebook (b. 1969), about "Harvard Business School" in "Lean In for Graduates" (2014), Quotations book 2022


A Master is not the one who teaches something, but the one who inspires the student to give the best of himself to find out what he already knows. Paulo Coelho de Souza – Brazilian writer (b. 1947), from "A Bruxa de Porto Bello" (2006) [Um mestre] não é aquele que ensina algo, mas aquele que inspira o aluno a dar o melhor de si para descobrir o que ele já sabe. Paulo Coelho de Souza -...


Being responsible sometimes means pissing people off. Colin Powell - American general and politician, 2001-05 Secretary of state (1937-2021)

Be good

Be undeniably good. No marketing effort or social media buzzword can be a substitute for that. Anthony Volodkin – American entrepreneur (b. 1985), Quotations book 2021


Hire character. Train skill. Peter W. Schutz - German-born American industrial manager (1930-2017), Quotations book 2021


The work can wait while you show the child the rainbow, but the rainbow won"t wait while you do the work. Mary "Patricia"(Wise) Clafford - amerikanische Schriftstellerin (1900-1998)


The more I want to get something done, the less I call it work. Richard Bach – American writer (b. 1936), from "Illusions: The Adventures of a Reluctant Messiah" (1977)


Innovation distinguishes a leader from a follower. attributed to Steve Jobs – American company founder: Apple (1955-2011)


No work is worse than overwork. Samuel Smiles - Scottish author and government reformer (1812-1904), from "Character" (1871)

Civility code

1. We will greet and acknowledge each other. 2. We will say please and thank you. 3. We will treat each other equally and with respect. 4. We will be direct, sensitive and honest. 5. We will address incivility whenever it occurs. William "Bill" Hybels – American Evangelical minister, founding and former senior pastor of Willow Creek Community Church (b. 1951), in his notes to the "Global...


The labour we delight in physics pain. William Shakespeare – English writer (1564-1616), in "Macbeth" 2nd act, scene 2 "Macbeth" (1623)

Three rules for a career

1) Don"t sell anything you wouldn"t buy yourself; 2) Don"t work for anyone you don"t respect and admire; 3) Work only with people you enjoy. Charlie Munger - Vice Chairman Berkshire Hathaway (b. 1924)

Customer satisfaction

If there’s one reason we have done better than all of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience. Jeffrey P. "Jeff" Bezos - American company founder: Amazon (b. 1964)


Simplicity has a way of improving performance. Charlie Munger - Vice Chairman of Berkshire Hathaway (b. 1924), Quotations book 2020


Working hard for something we don’t care about is called stress. Working hard for something we love is called passion. Simon O. Sinek – American author, speaker and optimist (b. 1973), from a "Twitter" message on 28th February 2012, printed in "Together is Better: A Little Book of Inspiration" (p. 105, 2016) see...


You know your life is boring when you only wear work clothes and pyjamas. Jan-David Golze - German business development expert,


Artists are apostles of beauty. Pope Francis - born Jorge Mario Bergoglio, since 2013 Holy Father (b. 1936), in an interview with Wim Wenders in his film "Pope Francis: A Man of His Word" (2018)