Each learns more readily, and retains more willingliy, what makes him laugh than what he approves of and respects.
Discit enim citius meminitque libentius illud
quod quis deridet quam quod probat et veneratur.
Quintus Horatius Flaccus (Horaz) – Roman writer (65-8 B.C.), from “Epistularum liber secundus” 262-263 (c. 14 B.C.)