Self directed

The hourly wages are in fact four times higher in Denmark, but our employees there are four times as productive as their colleagues in Hungary and the Czech Republic as well. Labour costs only make up one third of the production costs. In Billund for example we need only one executive for 80 employees because they are highly qualified and can lead themselves.

Jørgen Vig Knudstorp – Danish manager, LEGO (b. 1968), Quotations book 2012