People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.
marketing wisdom, quoted by Prof. Theodore Levitt – German-born American economist, coined the term “globalization” (1925-2006)
People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.
marketing wisdom, quoted by Prof. Theodore Levitt – German-born American economist, coined the term “globalization” (1925-2006)