Brand managers no longer own “their brand”. Brands are owned by the people who love them.
Kevin J. Roberts – British consultant and coach, 1997-2014 CEO of Saatchi & Saatchi (b. 1949), Quotations book 2019
Brand managers no longer own “their brand”. Brands are owned by the people who love them.
Kevin J. Roberts – British consultant and coach, 1997-2014 CEO of Saatchi & Saatchi (b. 1949), Quotations book 2019