Communication

What is thought is not said.
What is said is not heard.
What is heard is not understood.
What is understood is not believed.
What is believed is not yet advocated.
What is advocated is not yet acted on.
What is acted on is not yet completed.

scheme from communication research, falsely attributed to Konrad Lorenz – Austian zoologist and ethologist, Nobel Prize in Medicine 1973 (1903-1989)