To give away money is an easy matter, and in any man’s power. But to decide to whom to give it, and how large and when, and for what purpose and how, is neither in every man’s power, nor an easy matter. Hence it is that such excellence is rare, praiseworthy, and noble.

Aristotle – Greek philosopher (384-322 B.C.), in “Nicomachean ethics” (350 B.C.), Quotations book 2011