Leadership principles of amazon

a) Customer Obsession
b) Ownership
c) Invent and Simplify
d) Are Right, A Lot
e) Hire and Develop the Best
f) Insist on the Highest Standards
g) Think Big
h) Bias for Action
i) Frugality
j) Learn and Be Curious
k) Earn Trust
l) Dive Deep
m) Have Backbone, Disagree and Commit
n) Deliver Results
o) Vocally Self Critical

With those leadership principles, the company amazon.com from Seattle, Washington (USA), managed to become global market leader in mail-order-selling. – Quotations book 2016